How to sell houses using immersive reality?
Real estate marketing – 3D technology to arouse emotion and build a bond with a home
Are you interested in knowing what is the latest in real estate marketing? Think that when a person is looking for a home where to live what they really want to find is a space in which to shape their lifestyle based on that home, to be reflected in every corner of the house.
So, how do you make a potential client fall in love with a house and build an emotional bond with it? How do you create in the potential buyer a positive emotional response to the house he or she is visualizing?
Today’s real estate marketing has incorporated a fascinating tool that is revolutionizing the way people interact with property: 3D immersive reality, which is transforming the world of real estate.
What are the drivers of this transformation? Let’s list some of them:
1) Nowadays, digital has a greater impact on the consumer than static photos. It provides proximity, entertainment and reality to the content. We are not saying that an interior design photography report is not important, because it is, but it should be accompanied by innovative technological applications.
2) The 3D virtual tour makes viewing a home easier and more accessible: The potential buyer can walk through the interiors and exteriors of a house as if he were there, discovering exactly every corner of the space he is walking through. It provides the great advantage that anyone can interact with the property from anywhere in the world without having to travel.
3) 3D reality makes it possible for a large number of potential buyers to view it online at the same time.
4) 3D immersive reality encourages the communication of the home with the person viewing it, with the potential client: It employs “content tags” that help highlight the most relevant features of each space toured. In this way a story is created around the property that increases the excitement of the person to discover it, visit it and -why not- create their home in it. In short, what we are looking for with this real estate marketing tool is to sell houses.
View Matterport immersive reality housing example
3D TECHNOLOGY HAS ARRIVED IN THE REAL ESTATE SECTOR TO INNOVATE THE WAY OF DISCOVERING AND VISITING A PROPERTY.
3D technology stimulates the sale of properties abroad
Augmented reality is making it easier to buy and sell property abroad.
Why? The main reason is that for a person interested in buying or renting a property located outside the country in which he or she resides, 3D reality facilitates the initial process in a significant way.
Let’s imagine a person who lives in the United States and, for work reasons, is sent to Spain and has to start working in a short period of time. In this specific case, the existence of the 3D technological offer by the real estate agencies she contacts facilitates her housing search and decision making process without the need to travel to her new place of residence before the required date.
By using virtual reality goggles, you will be completely immersed in the house, allowing you to see it as if you were walking inside it.
It is important to note that in the last year, the percentage of people buying or selling their property through this innovative resource, 3D virtual reality, has increased significantly. This resource is especially useful for executives who wish to purchase a property in another city or country.
3D virtual reality is increasing the effectiveness of real estate management and marketing.
This technology makes life easier for buyers and fosters their feeling of security when making an offer, even if they are not physically viewing it but virtually.
This practice increases its effectiveness when combined with the use of real-time video call tools that complement or provide additional information on very specific aspects of the home.
Matterport 3D scanning prices
Prices are calculated based on the square meters to be scanned. Access the list of them and do not hesitate to contact us for specific jobs.
